Legal

Privacy Policy

Last updated: April 1, 2025  ·  Effective: April 1, 2025

The short version: We don't sell your data. We don't share it with advertisers. The portfolio analyzer runs in your browser and your financial data never touches our servers. We collect only what we need to operate the newsletter and improve the product.

1. Who We Are

AffluenceEdge ("we," "us," or "our") operates the website at affluenceedge.com, including the Portfolio Health Analyzer tool and The Edge Letter newsletter. We are an educational financial technology platform — not a registered investment adviser.

If you have any questions about this policy, contact us at hello@affluenceedge.com.

2. Information We Collect

Information you give us directly:

  • Email address — when you subscribe to The Edge Letter via our newsletter signup forms or Beehiiv.
  • First name — optionally provided during newsletter signup to personalize communications.
  • Portfolio size range — optionally provided during newsletter signup to help us tailor content. This is a range (e.g. "$100K–$250K"), never a specific dollar amount.

Information collected automatically:

  • Usage analytics — we use Plausible Analytics, a privacy-friendly tool that collects no personal data, uses no cookies, and is fully GDPR compliant. It tells us which pages are visited and general traffic patterns — nothing that can be tied to you personally.
  • Cookie consent preference — stored locally in your browser to remember whether you accepted or declined cookies.

What we do NOT collect:

  • Your actual portfolio holdings or dollar amounts — these are processed entirely in your browser and never sent to our servers.
  • Brokerage login credentials or account numbers — we never ask for these.
  • Social Security numbers or tax identification numbers.
  • Payment information — handled entirely by Stripe when Pro subscriptions launch.

3. How We Use Your Information

  • To send you The Edge Letter newsletter if you subscribed.
  • To respond to your messages or support requests.
  • To understand how the site is used so we can improve it.
  • To notify you of product updates relevant to your subscription.

We do not use your information to target you with advertising, sell leads to financial advisers, or build behavioral profiles for third-party use.

4. Newsletter & Email Communications

Email subscriptions are managed through Beehiiv. When you subscribe, your email address is stored on Beehiiv's platform in accordance with their privacy policy. You can unsubscribe at any time by clicking the unsubscribe link at the bottom of any email, or by emailing us at hello@affluenceedge.com.

We will never send you unsolicited commercial emails or share your email address with third parties for marketing purposes.

5. The Portfolio Analyzer

The Portfolio Health Analyzer tool processes all financial data — including ticker symbols, holdings, and dollar values — entirely within your browser. This data is never transmitted to AffluenceEdge servers, never stored, and never logged. When you close or refresh the page, the data is gone.

If you choose to save portfolios in a future Pro tier, that data will be encrypted and stored securely. We will update this policy before that feature launches.

6. Cookies

AffluenceEdge uses minimal cookies:

  • Cookie consent preference — a localStorage entry that remembers your banner choice. Not a tracking cookie.
  • No advertising cookies. We do not use Google Analytics, Facebook Pixel, or any other advertising or behavioral tracking technology.

Our analytics provider, Plausible, uses no cookies at all.

7. Third-Party Services

  • Beehiiv — newsletter management. Beehiiv Privacy Policy
  • Plausible Analytics — privacy-friendly analytics. No personal data collected. Plausible Privacy Policy
  • Netlify — website hosting. Standard server logs may be collected. Netlify Privacy Policy
  • Stripe — payment processing for Pro subscriptions (when available). We never see or store your card details. Stripe Privacy Policy

8. Data Retention

We retain newsletter subscriber data for as long as you remain subscribed. Upon unsubscribing, your data is removed from active lists within 30 days. You may request full deletion at any time by emailing hello@affluenceedge.com.

9. Your Rights

Depending on your location, you may have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate data.
  • Request deletion of your data.
  • Object to or restrict certain processing.
  • Data portability.

To exercise any of these rights, email us at hello@affluenceedge.com. We will respond within 30 days.

10. Children's Privacy

AffluenceEdge is not directed at children under 13. We do not knowingly collect personal information from anyone under 13. If you believe a child has provided us personal information, please contact us immediately.

11. Changes to This Policy

We may update this policy from time to time. When we do, we'll update the "Last updated" date at the top of this page. Material changes will be communicated to newsletter subscribers by email.

12. Contact

Questions about this policy or your data? Email us at hello@affluenceedge.com. We read every email and respond within 2 business days.